Why he'll be on the cover: Matty Ice would be the first-ever "NCAA" cover athlete to graduate to the "Madden" cover the following season. And after meeting Ryan, he acts like a young Peyton Manning, and that means one thing cha-ching! Not to mention Ryan already has funny video-game stories to talk about, like how he can tell how good a friend someone is by how long they'll play as his video-game character after he throws an interception. Judging by how good Ryan's character should be in "Madden 10," he shouldn't have to worry about a cyber-benching (or the loyalty of friends).