LeBron James jerseys in assorted colors hung inside the Clevelend Cavaliers' team shop, their retail price slashed by 40 percent.
Eight years ago, some of them were still smoldering in the streets.
The day after James announced he is leaving Cleveland as a free agent for the second time since 2010, anger gave way to acceptance. There was still deep disappointment that the world's best player -- Akron, Ohio, born and raised -- is leaving again, this time for the brighter lights of Los Angeles and a chance to play with the storied Lakers.
The pain is real. Cleveland is just handling it a lot better this time.
"It hurts at first, but we'll be OK," said Dave Howes, who manages Harry Buffalo, a sports bar and restaurant across the street from Quicken Loans Arena. "We'll rebound from it."
If any city knows how to mount a comeback, it's this one. Once a national punchline, Cleveland is thriving with new hotels, shops, condominiums and trendy microbreweries popping up on both sides of the Cuyahoga River. Millennials have flocked to live in once-neglected areas transformed into flourishing neighborhoods with hip food and arts scenes.
A skyline once dotted with factory smokestacks now features gleaming high-rise apartment buildings. There's new construction everywhere, including at the basketball arena, which is currently undergoing a $140 million renovation.
Nothing looks as it did a few years ago.
James made it happen. The LeBron Effect. He put Cleveland on the map, changing the city's collective psyche and delivering on his promise by winning a championship in 2016 -- the city's first since 1964.
No wonder some are having a hard time saying goodbye. But the criticism of James was more muted this time around.
Cavaliers forward Cedi Osman shared a heartfelt Instagram post to wish James well in L.A. and express how much he'll miss his now-former teammate.
Two other prominent Cleveland sports figures understood James' reasons for going.
"If someone gave me $154 million, I'd probably go somewhere too," Indians manager Terry Francona said. "I will miss him, because I loved going to games when he played. It's hard to begrudge somebody. He earned it."
UFC heavyweight champion Stipe Miocic was confident his hometown would fight back.
"We'll be all right," Miocic said while preparing for his bout with Daniel Cormier at UFC 226. "The city is alive now. We have food, good bars, good places to go to, and I think it's going to stay that way for a long time now. The Browns are making moves. The Indians are playing well. ... It's not only about the Cavs anymore."
On Monday, as news of James' departure was still sinking in on another scorching-hot summer day in Cleveland, Sherwin-Williams announced that Nike plans to remove the 10-story banner of James on the side of the paint company's global headquarters that had become a landmark and a symbol of renewal.
The massive mural, which shows James in his No. 23 jersey with his head titled back and arms extended wide as if to welcome one and all, also was taken down in 2010 when he bolted for the Miami Heat.
Standing on the sidewalk across from the billboard, Tom Valentino of Painesville, Ohio, snapped some photographs for posterity.
"I found out it was coming down, and it's kind of an iconic image here in Cleveland, so I wanted to make sure I got a good look at it and got some pictures before it goes away," he said.
Like many Cleveland sports fans, Valentino was initially disappointed to hear James wouldn't be re-signing with the Cavs. But as he digested this new reality, Valentino chose to reflect on James' lasting legacy.
"Oh, man. Where do you even begin?" he said. "The phrase that you hear from LeBron is that it's bigger than basketball. I really took that to heart as a lifelong Clevelander and just a northeast Ohioan, and just everything that he has brought to our city and our community and our region."
"And let's just be honest," Valentino continued, "the basketball was a lot of fun. Every game you would turn on, you would never know what you were going to see from him: an amazing play, the buzzer-beaters and just everything else that he has brought to the city.
"It's just been something else."
And it will never be the same.
Without James, the Cavs instantly went from title contenders to a team that will struggle just to make the playoffs. They've dropped on the city's three-team ladder behind the American League Central-leading Indians, who haven't won a World Series since 1948, but ahead of the woeful Browns, who went 0-16 last season but are optimistic about their future.
Without James, those bars and restaurants brimming with fans on game nights have to hope Cleveland will stick with the Cavs.
"It might drop off, but we'll be all right," Howes said, looking around at his lunchtime crowd. "Cleveland sports fans love their teams -- thick and thin. I mean look at the Browns; we still mostly sell out the games."
After James' choice of the Lakers was announced, Valentino's phone filled with texts from friends weighing in on the decision. There wasn't hatred toward James, but gratitude.
"I can't speak for everybody, but know that's how I feel," he said. "It was so crushing when he left in 2010, because it just felt like, as a town, we were so close to getting that title. And the thing that I've come back to over and over the past couple years is June 19, 2016 [the Cavs' Game 7 victory in the NBA Finals], was the most perfect sports moment I'll ever get in my lifetime.
"I knew in the moment that it happened that it was never going to be any better than this. And getting to experience that, I don't know what more you could ask for."
The Associated Press contributed to this report.